the story behind SIMRASA
MEET THE FOUNDERS
We are sisters born with radically different hair. One has bouncy, voluminous curls and the other has sleek, silky-straight hair.
Our childhood and teenage haircare consisted of completely different routines and even our way of taking care of our respective hair was different. All the while, we never ceased to get compliments for both our hair types. Trying new hair products was always a delight and we finally started to understand what worked and what didn’t. A lot of our routine involved ingredients available at home which didn’t exist in the haircare products that we used and that’s when we thought that, "We should make for you what we know best".
It was exciting to create hair products that had an outstanding fusion between our knowledge of home ingredients and ingredients recommended by the industry experts. SIMRASA Luxuries is about creating products for all your hair types, it’s about YOU owning your hair and YOU basking in all its crowning glory. When it comes to hair, we’ve got your back!
- Always 'The-Hair’ For You,
Tanvi & Simran Dhurandhar